"Mike is wonderful to work with. His knowledge of the internet is vast and he made the process of designing, developing and finalizing my website very simple. Mike's leadership, follow through and training helped me develop a wonderful new marketing base on the internet.
I would sincerely recommend Mike for any marketing assistance you are needing. I will continue to use Mike as a resource for marketing to continue to grow my business."
TERESA MARRA
TMarra Designs
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HAVE A MARKETING QUESTION?
Here are several ways to educate/communicate
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 A marketing coach is an individual with a wealth of knowledge in every capacity of marketing and an exciting resource to help guide and strategize the marketing process. Just like a dentist, an architect, or an attorney, a marketing coach is a highly experienced individual to whom you can go when you need the guidance necessary to grow your business. After creating a compelling idea or service and obtaining the funding for your business, the next single most important aspect...the marketing! And, often the most overlooked. It’s no wonder that over 90% of new businesses fail within the first year. In addition to being under-funded, people either overlook the importance of marketing or they simply don’t understand the science and creative process involved. Small business owners often think they know enough about marketing to handle it themselves, and often discover when it’s too late, that they do not. Just because you go to the dentist and see how they repair a cavity doesn’t mean you have the knowledge or tools necessary to perform the procedure yourself.
Someone once told me that people know what they know, and don’t know, what they don’t know. It took me a while to understand exactly what that meant but it’s now abundantly clear. Hopefully that homily will be food-for-thought to anyone who is contemplating providing the most critical role in a company’s success without the necessary knowledge, guidance or resources.
As much as we’d like to be all-knowing, the fact is that we’re not. A business owner is like the conductor of an orchestra and he/she knows each person’s role within the orchestra. The conductor may not know how to play the harp, but he does know what sound it makes and when to instruct the musician to strike a chord.
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